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Media Market Overview
It is our tool for monitoring media investments across sectors, categories, investors, and media channels.
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Competitive Media Overview
Competitive Media Overview is our tool that analyses your brand's media performance vs. your competitors.
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Social Media Stars Index
It is a Publicis Groupe proprietary index that provides a unitary image of social media activity for the first time, identifying the most followed social media accounts up to natural evolution.
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Ad Impact
Evaluates campaign perception at the representative mass level, gathering KPIs comparable with business results. It is based on quantitative research providing weekly or monthly information about the impact of each creative, irrespective of the medium (digital - all platforms, TV, OOH, Print), in terms of awareness sufficiency, recognition of the brand, recalled creative elements or message; actions determined by respective execution. In addition, it isolates and attributes an up/ down-lift in the purchase journey or brand image attributes to each ad.
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Campaign reporting
Our tool tracks performance for all paid, earned, and owned media KPIs compared to previous campaigns.

Our easy-to-use online platform integrates multiple data sources to evaluate communication performance.
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Conversation Radar
Our tool tracks the online conversations about the brand in terms of visibility, quality of the dialogue, and community engagement. It lets you track the activity on your social media and competitors' pages in real time. Conversation Radar integrates multiple data sources in real-time. It is straightforward to access and use. It helps you analyze the brand conversation, volume, and sentiment.
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Touchpoints POE
It is a brand contact measurement and planning tool, a Global Publicis Groupe Solution that helps optimize the marketing mix for consumer acquisition and retention.
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Monitors paid and organic search performance across the competitive landscape.
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Real-Time Promo
A tool that shows in real time the Promo Campaigns’ digital performance, website leads, and actions within the database of promo registrations.
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It is a set of methodological procedures and protocols facilitating a deep investigation of participant behaviors in online cultures and communities. This type of qualitative research consists of a group of methodological approaches and protocols that contribute to the debate of researching online populations, transitioning traditional techniques of cultural anthropology to an online setting, and innovation in appropriate locations.
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AB Testing
Our data tool uses computer-processed mathematical equations to predict brand growth, calculate the ROI behind marketing investments and enable data-driven marketing & business decisions.
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Content Power Ratings Radio
It is our tool for monitoring media investments across sectors, categories, investors, and media channels.
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TikTok Index
It is a Publicis Groupe system developed for tracking, measuring, and analyzing public TikTok data. It provides insights on the competitive activity on TikTok, either by monitoring TikTok pages or hashtags, by following the top 400+ TikTok influencer pages; it gives both influencers selection insights and information on what type of content is most attractive on TikTok for Romanian users (by analyzing top influencers posts in terms of views and engagements from different types of content categories).
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Content Power Ratings TV
It is an innovative system for ranking TV programs in Romania, showing the most accurate coverage of a TV station by considering not only TV audience ratings but social media activity and online interest.
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Dynamic Creative Strategy
It is a DATA product that is vital to building a successful DCO/ contextual campaign. It makes the entire logic of the communication system and the banner versioning and keeps track of the whole process as it unfolds.
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Digital Health Index
Our monitoring tool analyzes your brand’s and competitors’ presence in all digital touchpoints (trends, social listening, engagement, web platforms analytics, and media campaign results).
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The leading DATA intelligence providers

about us

Real Time Data

We acquire and process the most significant amount of Marketing Data in Romania daily. You can find it here, for FREE, with no delay.

Research & Analytics

We have more than ten years of experience designing and implementing mixed methodologies type of studies, and our modeling algorithms are custom-tailored to answer any specific business challenge.

Consumer Reports

An entire interactive encyclopedia about Romanian consumers, online & offline, all available for you to better understand your audience.

Meet our data specialists


Testimonials FROM CLIENTS


DHI dashboard has certainly proved to be a valuable tool for our team! With a great depth of analysis of the digital ecosystem and real-time brand health overview, we are able to gain valuable insights and further define our strategic decisions.

Carmen Grigoras


On the first presentation Digitas team told us that this dashboard is the Holy Grail, 1 year later we improved our organic viewership with over 40% vs our estimations, and the social media engagement with over 100%. I dare to say that the power of having real time data is really the Holy Grail in each business.

Nicoleta Baicu

Head of Digital HUB (Digital & Ecommerce Marketing) Carrefour

The idea of having a dashboard was born 2 years ago when we asked ourselves the question: what would it be like to gather everything, entire digital world of OMV brand, in one place and be able to monitor everything? Well today we have the solution, everything is implemented, digital magic is enjoyed at full capacity, in a dashboard.

Mihai Chirita

Brand Manager OMV

Welcome to Data Intelligence Headquarters Time to get your REAL-TIME signals

We acquire and process the most significant amount of Marketing Data in Romania daily. We want to share it, FREE, to contribute to marketing education toward data-driven business growth. Therefore, this is the Romanian DATA EXCHANGE of TODAY, with daily updates on everything necessary in your industry.