Media visibility (SOS and SOV) influences brand KPIs and usage.

What is it?

Ad Power is an add-on to our Dynamic Brand Tracker – a composite indicator showing the consumer propensity to use a particular brand in the category, measuring the power of ads from a media point of view. In addition, ad Power communicates the share of mind each brand has in the class relative to all other brands included in the study.

Why would you need it?

Ad Power correlates at significant levels with market shares, thus reflecting potential evolution of the business results. It allows you to observe the progress in Ad Power & its components and spot opportunities within target audiences:

  • Where can we get new customers (or lose current customers)?
  • which competitors grow and are stealing shares from us?


  • Clear identification of the target groups & regions requiring focus of media to enable brand growth;
  • Being measured monthly, we can capture the impact of media through to sales via this metric;
  • It can then help us calculate the elasticity media expenditures have on sales.


  • Advertising awareness;
  • Consideration;
  • Usage;
  • SOS/SOV.


We already track data from many categories: retail, cheese, coffee, finance, fuel, sweets, toothpaste, makeup, telecom, fashion & beauty e-commerce, pharma, electronics, detergents, hair care, and personal care.

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    Sample Reports
    Ad Power Download

    Ad Power

    Choose years
    Choose media type All media
    Choose category All categories
    Choose subcategory All subcategories
    Choose advertiser All advertisers
    Choose brand All brands
    Choose media company All media companies
    Choose time range All time
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