Media visibility (SOS and SOV) influences brand KPIs and usage.
Ad Power is an add-on to our Dynamic Brand Tracker – a composite indicator showing the consumer propensity to use a particular brand in the category, measuring the power of ads from a media point of view. In addition, ad Power communicates the share of mind each brand has in the class relative to all other brands included in the study.
Ad Power correlates at significant levels with market shares, thus reflecting potential evolution of the business results. It allows you to observe the progress in Ad Power & its components and spot opportunities within target audiences:
We already track data from many categories: retail, cheese, coffee, finance, fuel, sweets, toothpaste, makeup, telecom, fashion & beauty e-commerce, pharma, electronics, detergents, hair care, and personal care.
Fill in the form and a Publicis Groupe representative will get in touch with you as soon as possible.
A Publicis Groupe representative
will get in touch soon!