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Media Market Overview
It is our tool for monitoring media investments across sectors, categories, investors, and media channels.
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Competitive Media Overview
Competitive Media Overview is our tool that analyses your brand's media performance vs. your competitors.
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Promo Radar
It is a set of methodological procedures and protocols facilitating a deep investigation of participant behaviors in online cultures and communities. This type of qualitative research consists in a group of methodological approaches and protocols that contributes to the debate of researching online populations, transitioning traditional techniques of cultural anthropology to an online setting, and innovation in appropriate locations.
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Social Media Stars Index
It is a Publicis Groupe proprietary index that provides a unitary image of social media activity for the first time, identifying the most followed social media accounts up to natural evolution.
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Digital Health Index
Our monitoring tool analyzes your brand’s and competitors’ presence in all digital touchpoints (trends, social listening, engagement, web platforms analytics, and media campaign results).
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TikTok Index
It is a Publicis Groupe system developed for tracking, measuring, and analyzing public TikTok data. It provides insights on the competitive activity on TikTok, either by monitoring TikTok pages or hashtags, by following the top 400+ TikTok influencer pages; it gives both influencers selection insights and information on what type of content is most attractive on TikTok for Romanian users (by analyzing top influencers posts in terms of views and engagements from different types of content categories).
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Content Power Ratings TV
It is an innovative system for ranking TV programs in Romania, showing the most accurate coverage of a TV station by considering not only TV audience ratings but social media activity and online interest.
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The Vault
It is an interactive tool that offers the possibility to see, on average, by hours, time bands, days of the week, or TV stations, the impact of a spot in landing page visits or leads in the next few minutes after broadcasting.
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Social Intelligence
Our research capabilities can design & implement any qualitative, quantitative, or mixed methodologies type of study, custom-tailored to answer specific business challenges.
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Digital Competitive Monitoring
Evaluates campaign perception at the representative mass level, gathering KPIs comparable with business results. It is based on quantitative research providing weekly or monthly information about the impact of each creative, irrespective of the medium (digital - all platforms, TV, OOH, Print), in terms of awareness sufficiency, recognition of the brand, recalled creative elements or message; actions determined by respective execution. In addition, it isolates and attributes an up/ down-lift in the purchase journey or brand image attributes to each ad.
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Social Media Monitoring
It is a brand contact measurement and planning tool, a Global Publicis Groupe Solution that helps optimize the marketing mix for consumer acquisition and retention.
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Brand Reputation Tracker
Our research capabilities can design & implement any qualitative, quantitative, or mixed methodologies type of study, custom-tailored to answer specific business challenges.
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Location Radar
It is a complex geo-marketing tool, real-time extracting all available Google consumer location reviews for all the brands within a category, classifying them based on their machine learning algorithm, and providing customer insights and location optimization guidelines.
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Marketing Mix Modelling
Our data tool uses computer-processed mathematical equations to predict brand growth, calculate the ROI behind marketing investments and enable data-driven marketing & business decisions.
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Spot Power
It is an interactive tool that offers the possibility to see, on average, by hours, time bands, days of the week, or TV stations, the impact of a spot in landing page visits or leads in the next few minutes after broadcasting.
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Ad Impact
Evaluates campaign perception at the representative mass level, gathering KPIs comparable with business results. It is based on quantitative research providing weekly or monthly information about the impact of each creative, irrespective of the medium (digital - all platforms, TV, OOH, Print), in terms of awareness sufficiency, recognition of the brand, recalled creative elements or message; actions determined by respective execution. In addition, it isolates and attributes an up/ down-lift in the purchase journey or brand image attributes to each ad.
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Real Time Data

We acquire and process the most significant amount of Marketing Data in Romania daily. You can explore part of it here.

Research & Analytics

We have more than ten years of experience designing and implementing mixed methodologies type of studies, and our modeling algorithms are custom-tailored to answer any specific business challenge.

BI Systems

We have the necessary infrastructure and systems to provide business intelligence solutions.

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Testimonials FROM CLIENTS

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DHI dashboard has certainly proved to be a valuable tool for our team! With a great depth of analysis of the digital ecosystem and real-time brand health overview, we are able to gain valuable insights and further define our strategic decisions.

Carmen Grigoras

DIGITAL MANAGER ASAHI

On the first presentation Digitas team told us that this dashboard is the Holy Grail, 1 year later we improved our organic viewership with over 40% vs our estimations, and the social media engagement with over 100%. I dare to say that the power of having real time data is really the Holy Grail in each business.

Nicoleta Baicu

Head of Digital HUB (Digital & Ecommerce Marketing) Carrefour

The idea of having a dashboard was born 2 years ago when we asked ourselves the question: what would it be like to gather everything, entire digital world of OMV brand, in one place and be able to monitor everything? Well today we have the solution, everything is implemented, digital magic is enjoyed at full capacity, in a dashboard.

Mihai Chirita

Brand Manager OMV

Welcome to Data Intelligence Headquarters TIME TO GET YOUR DATA REAL-TIME

We acquire and process the most significant amount of Marketing Data in Romania daily. We share a wide range of resources, including real-time data exploration capabilities, case studies, sample reports, articles, and a data dictionary to clarify specific terminology. Therefore, this is the Romanian DATA HUB FOR MARKETING, empowering you for data-driven business growth.

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