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CRM strategy
Evaluates campaign perception at the representative mass level, gathering KPIs comparable with business results. It is based on quantitative research providing weekly or monthly information about the impact of each creative, irrespective of the medium (digital - all platforms, TV, OOH, Print), in terms of awareness sufficiency, recognition of the brand, recalled creative elements or message; actions determined by respective execution. In addition, it isolates and attributes an up/ down-lift in the purchase journey or brand image attributes to each ad.
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CRM design & production
It is a complex geo-marketing tool, real-time extracting all available Google consumer location reviews for all the brands within a category, classifying them based on their machine learning algorithm, and providing customer insights and location optimization guidelines.
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Tech Integration
It is a complex geo-marketing tool, real-time extracting all available Google consumer location reviews for all the brands within a category, classifying them based on their machine learning algorithm, and providing customer insights and location optimization guidelines.
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Data Activation
It is a complex geo-marketing tool, real-time extracting all available Google consumer location reviews for all the brands within a category, classifying them based on their machine learning algorithm, and providing customer insights and location optimization guidelines.
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CRM Campaign Activation
It is a complex geo-marketing tool, real-time extracting all available Google consumer location reviews for all the brands within a category, classifying them based on their machine learning algorithm, and providing customer insights and location optimization guidelines.
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CRM Campaign Monitoring
Evaluates campaign perception at the representative mass level, gathering KPIs comparable with business results. It is based on quantitative research providing weekly or monthly information about the impact of each creative, irrespective of the medium (digital - all platforms, TV, OOH, Print), in terms of awareness sufficiency, recognition of the brand, recalled creative elements or message; actions determined by respective execution. In addition, it isolates and attributes an up/ down-lift in the purchase journey or brand image attributes to each ad.
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Real Time Data

We acquire and process the most significant amount of Marketing Data in Romania daily. You can explore part of it here.

Research & Analytics

We have more than ten years of experience designing and implementing mixed methodologies type of studies, and our modeling algorithms are custom-tailored to answer any specific business challenge.

BI Systems

We have the necessary infrastructure and systems to provide business intelligence solutions.

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DHI dashboard has certainly proved to be a valuable tool for our team! With a great depth of analysis of the digital ecosystem and real-time brand health overview, we are able to gain valuable insights and further define our strategic decisions.

Carmen Grigoras

DIGITAL MANAGER ASAHI

On the first presentation Digitas team told us that this dashboard is the Holy Grail, 1 year later we improved our organic viewership with over 40% vs our estimations, and the social media engagement with over 100%. I dare to say that the power of having real time data is really the Holy Grail in each business.

Nicoleta Baicu

Head of Digital HUB (Digital & Ecommerce Marketing) Carrefour

The idea of having a dashboard was born 2 years ago when we asked ourselves the question: what would it be like to gather everything, entire digital world of OMV brand, in one place and be able to monitor everything? Well today we have the solution, everything is implemented, digital magic is enjoyed at full capacity, in a dashboard.

Mihai Chirita

Brand Manager OMV

Welcome to Data Intelligence Headquarters TIME TO GET YOUR DATA REAL-TIME

We acquire and process the most significant amount of Marketing Data in Romania daily. We share a wide range of resources, including real-time data exploration capabilities, case studies, sample reports, articles, and a data dictionary to clarify specific terminology. Therefore, this is the Romanian DATA HUB FOR MARKETING, empowering you for data-driven business growth.

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