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Data Activation means applying advanced analysis algorithms on first-party data to perform segmentation, churn analysis, propensity analysis, multi-touch attribution (MTA), and return on ad spend (ROAS) calculations. It also includes customer journey analysis, UX analysis and testing, customer surveys, and content insights.
You need Data Activation to harness the power of your data, gain deep insights into customer behaviour, and optimize your marketing strategies. By understanding customer segments, predicting churn, analyzing user journeys, and measuring the effectiveness of your campaigns, you can make data-driven decisions that enhance customer engagement, improve user experience, and maximize your return on investment.
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