Consumer Research

Back to data solutions
Data Intelligence Logo

Consumer Research

Case Study

What is it?

Our research capabilities can design & implement any qualitative, quantitative, or mixed methodologies type of study, custom-tailored to answer specific business challenges.

Why would you need it?

Consumer Research helps you fill in gaps in business and marketing knowledge to inform marketing strategy further (e.g., competitive impact understanding, brand positioning insights), audience strategy (e.g., segmentation studies, communications channels consumption habits, consumer journey), or media strategy (e.g., communication investment efficiency).

What can we track?

Some examples out of hundreds of performed studies:

  • Trending consumer behaviors (e-games, role of women in society, engagement with festivals, e-shopping);
  • The consumer decision journey;
  • Usage and attitudes (e.g., identifying behavioral changes in the COVID-19 context);
  • Brand tracker: insights regarding brand strategy, positioning, and competitive pressures, measuring multiple dimensions, from awareness to consideration, favorability, usage, recommendation, consumer emotions, brand image, and purchase drivers;
  • AdImpact: measuring campaign performance, tracking efficiency at the execution level, and uplifts triggered across the decision journey or at the brand image level;
  • Creative testing: consumer feedback on the ads or innovative concepts before a campaign launch;
  • Segmentation studies: identifying the segments with the higher propensity of considering or buying one brand;
  • Touchpoints efficiency: understand the relative value of the influence of all channels in a category for focus audiences.

Which kind of clients can we help?

All categories.

Case Study

Need more info?

Fill in the form and a Publicis Groupe representative will get in touch with you as soon as possible.

    Check Sign

    Message sent!

    A Publicis Groupe representative
    will get in touch soon!

    Case Study
    Consumer Research Download

    Consumer Research

    Choose years
    Choose media type All media
    Choose category All categories
    Choose subcategory All subcategories
    Choose advertiser All advertisers
    Choose brand All brands
    Choose media company All media companies
    Choose time range All time
    Filter results
    Full screen
    Did you know that there is more data available? Get in touch and a Data Intelligence representative will be able to assist in providing you with information. Request full report