FOCUS ON: NEW MEDIA USAGE is a bi-annual study investigating behavioural changes in media usage.
The study is conducted by the media agency Spark Foundry, through online interviews, with a sample of 800 people, female and male, over 18 years old, internet users, from urban areas.
Our study gives you valuable information on how the consumer’s behaviour changes on each social media platform, why they choose to consume one media or another, their favourite type of content and many more.
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