Focus ON

What can we track?

• Evolution of media activities;
• Reasons for each using social media and most used Social Media platforms;
• Influencers/brands campaigns;
• Most used planforms for audio content, live streaming, and 360-degree experiences;
• Activities inside online communities;
• Local targeting and proximity events;
• Gaming activities;
• E-commerce through social media.
• Types of podcast listened/ seen most often.
• Virtual experiences in Metaverse.
• Video on demand (VOD) services.
• Type of content watched on Smart TVs.