Weighted normalized for both quantitative and quasi-qualitative performances for content creators across all social media platforms
It is a Publicis Groupe proprietary index that provides a unitary image of social media activity for the first time, identifying the most followed social media accounts with up to real-time evolution.
We can select or validate influencers to be used in brand communication by platform or by influencer type (Art, Automotive, Beauty, Business, Comedy, Cooking, Family/ Parenting, Fashion, TV/ Movies, Gaming, Health & Fitness, Home Deco, Lifestyle, Music, News & Politics, Pets, Sports, Tech, Travel, Others).
With Social Media Stars Index, we can track the performances of selected influencers reported to market or category benchmarks.
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