Location Radar

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Location Radar

Case Study

What is it?

It is a complex geo-marketing tool, real-time extracting all available Google consumer location reviews for all the brands within a category, classifying them based on their machine learning algorithm, and providing customer insights and location optimization guidelines.

Product benefits

  • It concisely evaluates customer experience with its locations vs. main competitors’ locations.
  • It analyses customer experience evolution in time with all category players, pin-pointing inflection points that need to be addressed and enabling forecast. It provides a category analysis on crucial customer experience concerns & drivers, underlying issues of difference, and pain points vs. critical competitors.
  • It provides an in-depth analysis of customer experience by seniority level, from experts to occasional reviewers.
  • For a complete analysis of each location, it can be integrated with Mobility Tracker (traffic congestion data), Brand Tracker results at the city/ region level, performances of geo-targeted campaigns, and sales data.
Case Study

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    Case Study
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    Location Radar

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