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TikTok Index

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Methodology

TikTok Index is a Publicis Groupe system developed for tracking, measuring, and analysing public TikTok data, and is the first data solution on the Romanian market to measure and rank the performance of brands’ presence on TikTok in a broad range of industries.

All the public metrics on the platform are extracted automatically through our proprietary solution that can be operational in any market.
The index algorithm mimics the algorithm used by TikTok to push content on the platform.

The index is updated on a weekly basis, to give marketeers a complete overview – both quantitative and qualitative – of the content activity in their specific industry and help them make documented decisions about their brands’ opportunities on the platform.

What is it?

It is a Publicis Groupe system developed for tracking, measuring, and analysing public TikTok data.

It provides insights on the competitive activity on TikTok, either by monitoring TikTok pages or hashtags, by following the top 700+ TikTok influencer pages; it gives both influencers selection insights and information on what type of content is most attractive on TikTok for Romanian users (by analysing top views and engagements from different types of content categories).

Outcomes

In-depth analysis of the industry’s activity on TikTok, comparing the brand’s performance, influencer partnerships and pillars of communication with it’s competitors’.

Social listening for specific topics to understand people’s conversations and reactions for a specific topic.

Trends spotting for the local market.

Influencers analysis (over 700 influencers in more than 10 categories).

What can we track?

  • Public data from pages: followers, no. of posts, total hearts, total views, 
  • Content data: date of posting, public metrics: hearts, comments, shares, video views, description, video length, songs used in the video, authors/ singers.
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    TikTok Index Data
    Brand pages index
    Industries Evolution
    Top performing industry by metric
    Top 3 Most Viewed TikToks
    Brand pages evolution
    Top performing brand pages by metric
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    Top 3 Most Viewed TikToks

    Choose years 2021, 2022
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    The Report is Available
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    Brand pages evolution

    Choose years 2021, 2022
    Choose media type All media
    Choose category All categories
    Choose advertiser All advertisers
    Filter results
    Did you know that there is more data available? Get in touch and a Data Intelligence representative will be able to assist in providing you with information. Request full report

    The Report is Available
    Upon Request

    Get in touch and a Data Intelligence representative will be able to assist in providing you with information.

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    Top performing brand pages by metric

    Choose years 2021, 2022
    Choose media type All media
    Choose category All categories
    Choose advertiser All advertisers
    Filter results
    Did you know that there is more data available? Get in touch and a Data Intelligence representative will be able to assist in providing you with information. Request full report

    The Report is Available
    Upon Request

    Get in touch and a Data Intelligence representative will be able to assist in providing you with information.

    Request full report