Dynamic Creative Strategy

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Dynamic Creative Strategy

Case Study

What is it?

It is a DATA product that is vital to building a successful DCO/ contextual campaign. It decides the logic of the communication system and the banner versioning and keeps track of the process as it unfolds.

Why would you need it?

Because it helps to offer your users a targeted experience from your brand, efficient communication, and a relevant experience.

Product benefits

  • Multiple Data Sources - using this communication solution, you can integrate various data sources and build comprehensive and insightful content based on taxonomies, completed with platform-agnostic designs, to offer users granularly unique and targeted experiences from your brand.
  • More efficiency - using DCS, the channels strategy will be more relevant, and using it, the formats will receive a vital improvement visible in KPIs growth.

What can we track?

  • Online content changes based on the user's behavior, preferences, and interests. The user will have, for sure, a unique experience through their journey online based on contextual ads & messages.
  • Start with initial profiling based on Publicis Groupe consumer data sources; the campaign will be continuously updated and optimized, guided by results.

Which kind of clients can we help?

All categories.

What results can you achieve?

Publicis Case Study: 4,7X increased media efficiency due to content’s increased relevance compared with standard GDN ads.

Case Study

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    Case Study
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    Dynamic Creative Strategy

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