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It is a DATA product that is vital to building a successful DCO/ contextual campaign. It decides the logic of the communication system and the banner versioning and keeps track of the process as it unfolds.
Because it helps to offer your users a targeted experience from your brand, efficient communication, and a relevant experience.
Multiple Data Sources - using this communication solution, you can integrate various data sources and build comprehensive and insightful content based on taxonomies, completed with platform-agnostic designs, to offer users granularly unique and targeted experiences from your brand.More efficiency - using DCS, the channels strategy will be more relevant, and using it, the formats will receive a vital improvement visible in KPIs growth.Online content changes based on the user's behavior, preferences, and interests. The user will have, for sure, a unique experience through their journey online based on contextual ads & messages. Start with initial profiling based on Publicis Groupe consumer data sources; the campaign will be continuously updated and optimized, guided by results. All categories.
Publicis Case Study: 4,7X increased media efficiency due to content’s increased relevance compared with standard GDN ads.
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