Search

Marketing Mix Modelling

Back to data solutions
Data Intelligence Logo
Business

Marketing Mix Modelling

Case Study

What is it?

Our data tool uses computer-processed mathematical equations to predict brand growth, calculate the ROI behind marketing investments and enable data-driven marketing & business decisions.

Why would you need it?

You can process all the data you have to create a valuable forecast of your brand or business, evaluate the current performance & identify sources of growth.

The methods we frequently use for it:

The methods that we use are:

  • Structural Equation Modelling (SEM) quantifies the inter-relationships between several factors and determines and validates a proposed causal process and model, a confirmatory technique. As an output, it determines the % of sales increase brought by each media/ communication element.
  • Subset Regression - a statistical analysis method combining simple & multiple regressions. SR can determine the % in which independent variables (e.g., media investment, other marketing investments) contribute to the increase of dependent variables like consumption and sales.
  • Unobserved Component - this considers market conditions (total market evolution as volume & price), media investment by medium, and brand market share & price.
  • Custom algorithms we developed to respond to any analysis objectives.

What can we forecast?

Basically, everything if we have the correct data, but here are some examples:

  • 1Impact in business KPIs & ROI of different communication channels, platforms or marketing tactics
  • 2Portfolio communication & brand impact
  • 3Optimal planning scenario to reach target KPIs
  • 4Future sources of business growth

What kind of clients can we help?

All categories.

 

Case Study

Need more info?

Fill in the form and a Publicis Groupe representative will get in touch with you as soon as possible.

    Check Sign

    Message sent!

    A Publicis Groupe representative
    will get in touch soon!

    Case Study
    Marketing Mix Modelling Download

    Marketing Mix Modelling

    Choose years
    Choose media type All media
    Choose category All categories
    Choose subcategory All subcategories
    Choose advertiser All advertisers
    Choose brand All brands
    Choose media company All media companies
    Choose time range All time
    Filter results
    Full screen
    Did you know that there is more data available? Get in touch and a Data Intelligence representative will be able to assist in providing you with information. Request full report