Tech Integration

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Tech Integration

What is it?

CRM Tech Integration involves the actual deployment of the CRM system, including software installation, data migration, integration with other systems, and configuration according to business processes.

It includes

  • IT Back Office (database management, data quality checks, data sources connection & integration).
  • Partner solutions integration (Salesforce, Google, Adobe, SAP, Microsoft).
  • It is backed by Publicis Sapient, the technology & innovation arm of Publicis Groupe.


Implementation is crucial for transitioning from planning to action, ensuring that the CRM system is correctly set up, operational, and ready to deliver value to your organization.

Need more info?

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