You can diagnose and decide in which direction to lead your brand, optimizing the invested budget for maximum impact on business KPIs.
Algorithms are developed for FMCG Food & FMCG Non-Food, but our team of experts can customize them for any category.
The optimization tool accurately forecasts (with a 2.5% statistically acceptable margin error) the sales increase bought by additional media investment and computes the optimal mix of channels based on ROI.
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