Business Compass

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Business Compass

Case Study

What is it?

Our Data Intelligence Solution automatically forecasts the evolution of business KPIs in correlation with market context, communication investments, and the brand’s position in its category.

Product benefits

You can diagnose and decide in which direction to lead your brand, optimizing the invested budget for maximum impact on business KPIs.

What can we track?

  • Brand Impact Score: Analyze the brand's state and growth potential vs. competitors regarding brand mind space, attachment, relevance, and distinctiveness.
  • Investment in Media: Monitor the media strategy implementation for the brand vs. competitors.
  • Sales & Economic Environment: Monitor the brand’s sales tracker, market share & price evolution.
  • Market Dynamics: Monitor the evolution of consumption in the category and forecast the market's growth.
  • Business Forecast: Forecast the evolution of MS in correlation with planned media investment and price evolution.

What kind of clients can we help?

Algorithms are developed for FMCG Food & FMCG Non-Food, but our team of experts can customize them for any category.


The optimization tool accurately forecasts (with a 2.5% statistically acceptable margin error) the sales increase bought by additional media investment and computes the optimal mix of channels based on ROI.

Case Study

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    Case Study
    Business Compass Download

    Business Compass

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