It is an interactive encyclopedia of information about Romanian consumers, defined according to the stage of their life: teens (adolescents aged 14-17); single youth (youngsters aged 18-34, unmarried and without children), families with children (families with children up to 14 years old), families without children (generally couples over the age of 45 whose children have left their household).
The study offers insights into Romanian consumers’ behavior, both online & offline, enabling brands & businesses to understand their audiences better.
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