The Vault

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Business

Case Study

What is it?

THE VAULT is a proprietary tool that aggregates data from econometric projects carried out at Publicis Groupe across 5 CEE markets. Leveraging machine learning techniques, it forecasts sales or other KPIs growth depending on the category, brand market position, its maturity, and the level of investment in individual media channels.

Why would you need it?

With The Vault, marketers can make more informed decisions about how to allocate their marketing budget, allowing them to maximize returns on investment and ultimately achieve better business results.

What can we track?

Available in form of an interactive web application with Curves, Planner and Optimizer functionalities, it serves accordingly to:

Check the relative effectiveness and optimal weights of a given touchpoint.
Forecast business outcomes from planned campaigns and media scenarios.
Defining the optimal media-mix and fighting for maximizing ROI or setting a sufficient media budget to achieve business target.

Which kind of clients can we help?

WIDE GROUP OF CATEGORIES

FMCG Food
FMCG Other
Finance & Insurance
Health
Retail
Telecommunications, Media, and Entertainment
Transport
Travel & Accommodation

Case Study

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Case Study

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