Touchpoints POE

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Touchpoints POE

Case Study

What is it?

It is a brand contact measurement and planning tool, a Global Publicis Groupe Solution that helps optimize the marketing mix for consumer acquisition and retention.

Why would you need it?

It evaluates all forms of contact brands have with consumers in a category, measuring the relative value of paid, owned, and earned consumer contacts for each brand in a class. The Touchpoints app provides contact point category data, norms, and trends based on over one million consumer interviews from 1,200 projects across 69 countries for 341 product and service categories.

This product helps us answer multiple questions:

  • What are my category's most significant contact points to help differentiate my brand and stand out?
  • Which contact points are best to reach and engage with non-users of my brand?
  • What are my brand's competitive strengths and weaknesses in each contact point? How can I optimize my marketing mix across paid, owned, and earned contact points?
  • What are the trends in POE contacts for my category?
  • What is my Brand Experience ROI from each contact point?
Case Study

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    Case Study
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    Touchpoints POE

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