It is a brand contact measurement and planning tool, a Global Publicis Groupe Solution that helps optimize the marketing mix for consumer acquisition and retention.
It evaluates all forms of contact brands have with consumers in a category, measuring the relative value of paid, owned, and earned consumer contacts for each brand in a class. The Touchpoints app provides contact point category data, norms, and trends based on over one million consumer interviews from 1,200 projects across 69 countries for 341 product and service categories.
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