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The NEWS

75 articles about data. Explore them.
17 Dec 2024

Black Friday 2024: Consumer Shopping Habits in Romania

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12 Dec 2024

Romanians’ Mixed Emotions and Traditions: How Christmas is Celebrated in 2024

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Focus On – Romanians New Media Adoption

10 Dec 2024

The people behind the data

29 Nov 2024

The Spirit of Connection – Exploring Christmas and Consumer Trends

22 Nov 2024

Romania at Euro 2024: Impact on communication and TV audiences

15 Nov 2024

Data Intelligence Centers

Saatchi & Saatchi + The Geeks, together with the Data Intelligence Team from Publicis Groupe Romania, launches Data Intelligence Center, a data-driven platform for its clients. Its role is to help them better understand consumer behavior, competition activity or the performance of their own marketing campaigns. At the same time, the agency offers clients strategic advice based on data solutions, as they have the opportunity to quickly adapt their marketing strategy and maximize their profits.      
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15 Jun 2021

Social Media Stars – MAY 2021 Inna leads the content creators’ top

According to the Social Media Stars Index, conducted by Starcom Romania, the level of engagement of content creators’ communities decreased on Instagram and Youtube, while on Facebook it increased in May 2021 compared to the same period last year. This month’s top also comes with novelties in terms of its composition, one of the most notable being the fact that Inna returns to the first place.
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14 Jun 2021

Sponsorship Impact: The Ecosystem of Emotions and Attitudes

The indicators measured the TV show association and impact on brands from diverse categories: beauty products, sweets, beer, non-carbonated soft drinks, retail and cleaning products. We conducted 1695 interviews from which 1090 people were exposed to at least one sponsorship for the mentioned categories.
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01 Jun 2021

The health of your brand is so very important, powered by digital health index

If a business is depending on a marketing-mix model that averages the past 3 YEARS of data, the maximum potential of communication cannot be reached. Brands need data that is fresh, current and reflect what’s happening TODAY or AT LEAST THIS WEEK.
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01 Jun 2021

Impact of the COVID-19 pandemic on food consumption

According to the study “The impact of the COVID-19 pandemic on food consumption”, conducted by Starcom Romania, Romanians have been thoughtful about food spending in the last year and have continued to buy familiar brands. At the same time, they became more aware of what they ate and bought healthy foods: almost 90% of them avoided products with artificial additives, 86% used natural or organic ingredients when preparing food, and 82% avoided carbonated drinks.
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27 May 2021