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103 articles about data. Explore them.
17 Jul 2025

Your media is talking. Are you listening?

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02 Jul 2025

Beyond the Pitch – Rethinking agency selection for a healthier industry

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Divide and conquer – Customer segmentation from Global Web Index

27 Jun 2025

Events 2025: Insights from Starcom & Untold Festival Community 

19 Jun 2025

Data isn’t the goal – clarity is: the story of a modern data specialist

18 Jun 2025

Why research matters more than ever in the age of data

16 Jun 2025

InfluenceMe 2022 – The impact generated by influencer marketing campaigns among consumers

For ten years, InfluenceMe powered by Starcom Romania is the first and only study of the communication industry in Romania, which documents the evolution of influencer marketing from a 360 perspective. Based on a complex methodology, the study brings together both the quantitative perspective on the phenomenon and qualitative refinement of observations with insight potential.
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02 Oct 2022

Purchase Journey – Gen Z vs. Millennials study

Starcom Romania launches the Purchase Journey – Gen Z vs. Millennials study, that takes an in-depth look at each stage of the purchasing process of Generation Z and Millennials, as well as other aspects that contribute to the decision-making process, such as the advice they receive from their parents on buying various products or the important criteria they take into account in this process.
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27 Jun 2022

The concept of Metaverse is on the radar of Romanian internet users

According to the New Media Adoption study, conducted by the Data Intelligence team of media agency Spark Foundry, part of Publicis Groupe Romania, among the main digital activities of Romanians are online payments and shopping, accessing online platforms and social networks, and also accessing news publications.
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16 Jun 2022

Inflation Tracker, a shopping behaviour analysis

In May 2022, Leo Burnett launced a new Data Intelligence initiative, called Inflation Tracker.
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30 May 2022

Events Behavior in 2022

Starcom Romania launches the Events Behavior in 2022 study, which analyses Romanians' preferences in terms of events and how these preferences differ according to age segments, as well as how people make decisions on the events they will attend, which are the main sources of information on events and which are the most anticipated festivals of the year.
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03 May 2022