Search

The NEWS

51 articles about data. Explore them.
03 Oct 2023

InfluenceMe 2023 – The number of influencer campaigns is growing exponentially

Read more
12 Jun 2023

Events Behavior in 2023 – shows, fairs and music festivals are Romanians’ favorite events 

Read more

Starcom Romania study: women confuse self-care with family time

30 Mar 2023

Consumer Report, 2022 Edition

03 Feb 2023

Black Friday 2022: Romanians are getting better at estimating their budgets

19 Dec 2022

Tech Trends 2021

15 Nov 2022

InfluenceMe 2023 – The number of influencer campaigns is growing exponentially

For 11 years, InfluenceMe powered by Starcom has been the first and only study of the communication industry in Romania, documenting the evolution of influencer...
Read more
03 Oct 2023

Events Behavior in 2023 – shows, fairs and music festivals are Romanians’ favorite events 

According to the new study, most Romanians from urban areas participate at least once a year in events, regardless of their type. If we look, however, among the frequent (monthly) participants, we notice a slight maturation of the age segment (25-44 years) compared to last year (18-34 years).
Read more
12 Jun 2023

Starcom Romania study: women confuse self-care with family time

Starcom Romania launched the study "What women want" in the month dedicated to women. With this study, the media agency set out to break down the clichés about women and investigate what they are interested in, what makes them happy or worried, what they want, what gifts they dream of, how they spend their free time, what they buy online and why they do it, and many more.
Read more
30 Mar 2023

Consumer Report, 2022 Edition

Starcom Romania launches the 9th edition of the Consumer Report data compendium. It focuses on the behavior of Romanians in terms of online and offline content consumption, electronic devices used, reading preferences, purchasing behavior, etc.
Read more
03 Feb 2023

Black Friday 2022: Romanians are getting better at estimating their budgets

1 in 2 people stuck to their original plan and bought on Black Friday only the products they had intended to buy in the first place, and among those who made unplanned purchases this year, the main trigger was the advantageous discounts (55%).
Read more
19 Dec 2022