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59 articles about data. Explore them.
29 Mar 2024

Unveiling Femininity: Tradition Meets Modernity

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01 Mar 2024

Erika Isac’s Song – Macarena – perception of Romanians in numbers.

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Starcom Romania launches Consumer Report 2023

12 Feb 2024

YOU ARE WHAT YOU BUY – Retail trends in Romania

15 Jan 2024

Black Friday 2023 – Significant Changes in Consumer Buying Behavior

20 Dec 2023

InfluenceMe 2023 – The number of influencer campaigns is growing exponentially

03 Oct 2023

InfluenceMe 2023 – The number of influencer campaigns is growing exponentially

For 11 years, InfluenceMe powered by Starcom has been the first and only study of the communication industry in Romania, documenting the evolution of influencer...
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03 Oct 2023

Events Behavior in 2023 – shows, fairs and music festivals are Romanians’ favorite events 

According to the new study, most Romanians from urban areas participate at least once a year in events, regardless of their type. If we look, however, among the frequent (monthly) participants, we notice a slight maturation of the age segment (25-44 years) compared to last year (18-34 years).
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12 Jun 2023

Starcom Romania study: women confuse self-care with family time

Starcom Romania launched the study "What women want" in the month dedicated to women. With this study, the media agency set out to break down the clichés about women and investigate what they are interested in, what makes them happy or worried, what they want, what gifts they dream of, how they spend their free time, what they buy online and why they do it, and many more.
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30 Mar 2023

Consumer Report, 2022 Edition

Starcom Romania launches the 9th edition of the Consumer Report data compendium. It focuses on the behavior of Romanians in terms of online and offline content consumption, electronic devices used, reading preferences, purchasing behavior, etc.
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03 Feb 2023

Black Friday 2022: Romanians are getting better at estimating their budgets

1 in 2 people stuck to their original plan and bought on Black Friday only the products they had intended to buy in the first place, and among those who made unplanned purchases this year, the main trigger was the advantageous discounts (55%).
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19 Dec 2022