Bucharest, December 18, 2023 – According to the Romanians New Media Adoption study, conducted by the Data Intelligence team of the media agency Spark Foundry, a member of Publicis Groupe Romania, there is an observed increase in the need for information, connection, and relaxation, while interest in online gambling is declining.
Starcom Romania introduces the Sponsorship 2023 study, a sequel to the 2018 research. This study delves into particular TV advertising, exploring awareness levels, consumer perspectives, and the diverse formats' impact.