Starcom Romania introduces the Sponsorship 2023 study, a sequel to the 2018 research. This study delves into particular TV advertising, exploring awareness levels, consumer perspectives, and the diverse formats' impact.
The PR agency MSL The Practice, part of Publicis Groupe Romania, and the recruitment platform eJobs Romania launched the study What Romanians want from a job, which analyzes the intention of Romanian employees to change employers in the next period, as well as the objectives their professional, the criteria for choosing an employer, the factors for changing the job, the elements for increasing trust and loyalty towards the employer or the preferred way of working.
Leo Burnett Bucharest and the DATA Intelligence division of Publicis Groupe Romania have created the TikTok Index, the first tool developed specifically for this platform, to measure the performance of brands' content and identify what brings the most significant added value in each industry monitored.
2022 was a year with a tumultuous beginning, during which economic and social uncertainties deepened as a delayed effect of the pandemic crisis. So, still, also, of the war that broke out in Ukraine on February 24, the day Romanians celebrate love.
The negative trend in terms of digital activities continues in this wave, affecting all online activities except watching movies/series and podcasts, which remain at the same level reported in the previous edition of the survey. This is most likely due to the fact that the public has started to spend more time outside home due to the relaxation of anti-covid measures.