Why agentic AI is the future of consumer insights – Global Web Index report  

AI is already embedded in marketing workflows. But the next question isn’t simply how much are we using AI? It’s what data is powering it, and how effectively that data supports better decisions, according to the Global Web Index white paper. 

AI needs better data, not just better prompts

The bigger opportunity is to combine AI with structured, reliable consumer data, bringing richer evidence into everyday decision-making without removing human judgement from the equation.

From AI assistants to AI agents

This is where agentic AI could change the game. The potential goes far beyond working faster. As AI becomes connected to better data, it could enable deeper customer understanding, stronger team alignment and better-informed decisions at scale.

Download the full report from Global Web Index to discover the opportunities, challenges and new possibilities created by agentic AI. 

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