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Inflation Tracker, a shopping behaviour analysis

In May 2022, Leo Burnett launced a new Data Intelligence initiative, called Inflation Tracker.
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The evolution of the financial field in the last two years

Since the beginning of the pandemic, we have all noticed a growing interest of Romanians in financial education. If until now the idea that the world could stop in an instant seemed like a movie-like idea, starting in 2020, it has become a possibility.
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Data Intelligence Team – Forbes Magazine, October 2021

The only way you can win in a world of platforms is to understand it, adapt and accelerate the transformation. Our DATA Intelligence team does this every day. How? Read the full article in September’s number of FORBES Magazine or here, on our blog.
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Data Intelligence Centers

Saatchi & Saatchi + The Geeks, together with the Data Intelligence Team from Publicis Groupe Romania, launches Data Intelligence Center, a data-driven platform for its clients. Its role is to help them better understand consumer behavior, competition activity or the performance of their own marketing campaigns. At the same time, the agency offers clients strategic advice based on data solutions, as they have the opportunity to quickly adapt their marketing strategy and maximize their profits.      
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Sponsorship Impact: The Ecosystem of Emotions and Attitudes

The indicators measured the TV show association and impact on brands from diverse categories: beauty products, sweets, beer, non-carbonated soft drinks, retail and cleaning products. We conducted 1695 interviews from which 1090 people were exposed to at least one sponsorship for the mentioned categories.
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