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59 articles about data. Explore them.
29 Mar 2024

Unveiling Femininity: Tradition Meets Modernity

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01 Mar 2024

Erika Isac’s Song – Macarena – perception of Romanians in numbers.

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Starcom Romania launches Consumer Report 2023

12 Feb 2024

YOU ARE WHAT YOU BUY – Retail trends in Romania

15 Jan 2024

Black Friday 2023 – Significant Changes in Consumer Buying Behavior

20 Dec 2023

InfluenceMe 2023 – The number of influencer campaigns is growing exponentially

03 Oct 2023

Unspoken Femininity – the concept of femininity on a cultural, social and economic level

The UnspokenFemininity study conducted by Starcom Romania explores the concept of femininity in a complex, multi-generational and gender-equitable way, investigating both female and male perceptions. It thus aims to answer a series of questions such as: To what extent is femininity still relevant in 2022? What does it actually mean and how is it perceived by three different generations - Gen Z, Millennials and Boomers? How is femininity understood and valued in a society with strong (historically) patriarchal undertones?
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30 Mar 2022

The attitude of Romanians towards the Russian-Ukrainian conflict

Since the beginning of the ongoing Russian-Ukrainian conflict, the world's attention has been focused on the situation in Ukraine and the economic sanctions imposed on Russia. Opinions are divided and attitudes and seem to vary depending on a variety of factors. How Romanians see this conflict and its repercussions, we find out from Leo Burnett analysis carried out on data from Global Web Index (GWI) survey.
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16 Mar 2022

Consumer Report 2021

Starcom România launches 2021 edition of the Consumer Report benchmark study, which analyses the behaviour of Romanian consumers in terms of purchasing preferences, consumption of online and offline content, home and away-from-home activities and use of technology. Now in its 8th edition, the study provides particularly valuable information for understanding consumers and their changing behaviour.
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07 Mar 2022

Black Friday 2021 – Romanians continue to be cautious about spending

According to the 7th edition of the Black Friday study conducted by Starcom, Romanians in urban areas spent less on gifts and focused more on their personal needs.
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17 Dec 2021

When it comes to vaccination against Covid-19, are there really only 2 Romanias?

In all the talking online about the vaccination against Covid-19, there are no moderate opinions – in October, of the 15,000 comments and forum posts, 59% were about conspiracy and anti-vaccine theories. On the street, on the bus, on TV, Romania seems to be divided into pros and cons of the vaccine. But is this the mirror of the Romanian society?
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26 Nov 2021