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How Romanians’ vacation behavior changed during the pandemic

After last year, when in the context of the pandemic, 4 out of 10 Romanians were forced to give up their holidays, this year 95% of them intend to go on vacation;
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Impact of the COVID-19 pandemic on food consumption

According to the study “The impact of the COVID-19 pandemic on food consumption”, conducted by Starcom Romania, Romanians have been thoughtful about food spending in the last year and have continued to buy familiar brands. At the same time, they became more aware of what they ate and bought healthy foods: almost 90% of them avoided products with artificial additives, 86% used natural or organic ingredients when preparing food, and 82% avoided carbonated drinks.
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Impact of the COVID-19 pandemic on women in Romania

For women aged 25 to 34, the pandemic period came with a wish to put themselves first and change their lifestyle, by adopting a greater self confidence. Women aged 35-44 have developed hobbies (19%), cooking being one of their main activity during the pandemic. Moreover, they were more attentive towards their own and their loved ones’ health.
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Black Friday during the pandemic: > 70% of Romanians made purchases from retail sites & mobile apps

In the current context, both the satisfaction of Romanians after the Black Friday shopping and their interest for next year's discount campaigns have decreased compared to 2019.
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InfluenceMe 2020: New ways of valuing and evaluating influencer campaigns

In a universe devoid of predictability and marked by continuous change and adaptation, influencer marketing campaigns have increased brand awareness and generated a number of consumer attitudes. Thus, influencers have been and remain vectors of empathy and authenticity, provided they are correctly selected and provide relevant content for the community. 
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