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Consumer

InfluenceMe 2020: New ways of valuing and evaluating influencer campaigns

In a universe devoid of predictability and marked by continuous change and adaptation, influencer marketing campaigns have increased brand awareness and generated a number of consumer attitudes. Thus, influencers have been and remain vectors of empathy and authenticity, provided they are correctly selected and provide relevant content for the community.

18 Nov 2020

Consumer

Tech Woman – What is the relationship between women in Romania and technology?

For more than half of the urban population, technology is a way to access information in any field and learn new things, even before the restrictive measures imposed by the COVID-19 crisis. Compared to men for whom technology is rather a progress, an evolution and an area of all possibilities, for almost half of women in urban areas, technology is a way to communicate with loved ones (46%).

31 Mar 2020

Consumer

Black Friday 2019 – 7 out of 10 of the Romanian internet users are satisfied with the event

The number of Romanians who choose to shop on Black Friday is growing, with a conversion rate from intention to online purchase 22% higher compared to 2017.

18 Dec 2019

Consumer

InfluenceMe 2019 – what influences consumer attitudes and preferences

In an ongoing struggle to gain consumer attention, the concept of Influencer Marketing has already become a leitmotif for most communication campaigns. Budgets allocated to influencer campaigns are constantly growing, and marketers and communication agencies are relying more than ever on this approach to increase brand relevance.

17 Sep 2019

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InfluenceMe 2020: New ways of valuing and evaluating influencer campaigns

Tech Woman – What is the relationship between women in Romania and technology?

Black Friday 2019 – 7 out of 10 of the Romanian internet users are satisfied with the event

InfluenceMe 2019 – what influences consumer attitudes and preferences