News - Data Intelligence

Consumer

Impact of the COVID-19 pandemic on women in Romania

For women aged 25 to 34, the pandemic period came with a wish to put themselves first and change their lifestyle, by adopting a greater self confidence. Women aged 35-44 have developed hobbies (19%), cooking being one of their main activity during the pandemic. Moreover, they were more attentive towards their own and their loved ones’ health.

25 Mar 2021

Communication

The Clubhouse study or how the apparent limitation stimulates creativity

The Clubhouse phenomenon, also known as the unicorn start-up, has generated the most heated conversations lately, but above all, over 2 million users worldwide.

15 Feb 2021

Communication

Predictions for a Cookieless World

Goodbye, 3rd party data! Hello, again, 1st part data! It looks like we go back, in a way, slowly, to where we used to be many, many years ago. To an area of communities created in digital platforms that belong to brands, which no longer engage in a feed and then disappear. We are talking about a transition to long-term brand-consumer relationships vs. ephemeral relationships.

11 Feb 2021

Communication

Content Power Ratings of Autumn 2021

The Content Power Ratings study, conducted by Starcom Romania, which is based on an innovative system of ranking TV programs, shows that the top of the Romanian audience's favourite TV shows in the 2021 autumn season was led by Asia Express - Drumul Împăraților, followed by Las Fierbinți. The latter also had the highest number of views on Youtube and also won one of the top spots in terms of social media fans. The show iUmor also ranked 3rd, leading in terms of social media fans and ranking 2nd in terms of Youtube views.

20 Jan 2021

Consumer

Black Friday during the pandemic: > 70% of Romanians made purchases from retail sites & mobile apps

In the current context, both the satisfaction of Romanians after the Black Friday shopping and their interest for next year's discount campaigns have decreased compared to 2019.

15 Dec 2020

The NEWS

ROMANIANS AND THE OLYMPIC GAMES: TOKYO 2020 & PARIS 2024

The New Media Adoption Report is here

Starcom Romania launches Events Behavior Study 2024

THE NEW AGE OF GEN Z

Romanian Easter Traditions & Habits 2024

Unveiling Femininity: Tradition Meets Modernity

Impact of the COVID-19 pandemic on women in Romania

The Clubhouse study or how the apparent limitation stimulates creativity

Predictions for a Cookieless World

Content Power Ratings of Autumn 2021

Black Friday during the pandemic: > 70% of Romanians made purchases from retail sites & mobile apps