In the past year, the need for connection and information has increased, according to the New Media Adoption study, carried out by Spark Foundry media agency, member of Publicis Groupe Romania. Romanians have used the online environment to a greater extent in the past 12 months compared to previous years: they were more present on platforms (54%) and social networks (50%), made more payments (56%) and did more online shopping (52%). Isolation and unprecedented events led them, at the same time, to read news more frequently (45%) and to watch movies and series more often (43%).
26
May
2021
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