Saatchi & Saatchi + The Geeks, together with the Data Intelligence Team from Publicis Groupe Romania, launches Data Intelligence Center, a data-driven platform for its clients. Its role is to help them better understand consumer behaviour, competition activity or the performance of their own marketing campaigns. At the same time, the agency offers clients strategic advice based on data solutions, as they have the opportunity to quickly adapt their marketing strategy and maximize their profits.
The solutions are available to the agency’s clients through the Data Intelligence Center, a secure and accessible platform from any device based on an account. Clients can always check the data solutions, but also a series of recurring reports, easy to follow and interpret. For recommendations or assistance in interpreting the information, Saatchi & Saatchi + The Geeks has a dedicated team with expertise in the data area.
The Data Intelligence Center content is customized and developed according to the needs of each client. Among other things, the solutions in the Data Intelligence Center analyze the performance of brands and marketing campaigns, the evolution of consumer behaviour, especially in the pandemic context, but also behaviour in specific situations – certain periods of discounts, consumers’ relationship with technology, leisure habits or holidays , etc. Clients choose their areas of interest, and Saatchi & Saatchi + The Geeks customize their account so that they have access to information relevant to them.
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