News - Data Intelligence

Consumer

Black Friday 2021 – Romanians continue to be cautious about spending

According to the 7th edition of the Black Friday study conducted by Starcom, Romanians in urban areas spent less on gifts and focused more on their personal needs.

17 Dec 2021

Business

The evolution of the financial field in the last two years

Since the beginning of the pandemic, we have all noticed a growing interest of Romanians in financial education. If until now the idea that the world could stop in an instant seemed like a movie-like idea, starting in 2020, it has become a possibility.

08 Dec 2021

Consumer

When it comes to vaccination against Covid-19, are there really only 2 Romanias?

In all the talking online about the vaccination against Covid-19, there are no moderate opinions – in October, of the 15,000 comments and forum posts, 59% were about conspiracy and anti-vaccine theories. On the street, on the bus, on TV, Romania seems to be divided into pros and cons of the vaccine. But is this the mirror of the Romanian society?

26 Nov 2021

Communication

Short and long battles in the digital environment and data-based successes

Alexandra Caciur, Head Of Data & Business Intelligence @Digitas, togheter with Nicoleta Baicu, Head of Digital & E-commerce Marketing - Carrefour have a very interesting talk about the digital environment and how Data is at the center of it all, for IQads.

25 Oct 2021

Communication

Focus ON: New Media Usage – October 2021

In the last year, the need for connection and information has increased, according to the New Media Adoption study, carried out by our colleagues at Spark Foundry.

19 Oct 2021

The NEWS

Black Friday 2024: Consumer Shopping Habits in Romania

Romanians’ Mixed Emotions and Traditions: How Christmas is Celebrated in 2024

Focus On – Romanians New Media Adoption

The people behind the data

The Spirit of Connection – Exploring Christmas and Consumer Trends

Romania at Euro 2024: Impact on communication and TV audiences

Black Friday 2021 – Romanians continue to be cautious about spending

The evolution of the financial field in the last two years

When it comes to vaccination against Covid-19, are there really only 2 Romanias?

Short and long battles in the digital environment and data-based successes

Focus ON: New Media Usage – October 2021