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84 articles about data. Explore them.
11 Mar 2025

The Anatomy of Social Media Engagement: Shifting consumer interests in early 2025

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05 Mar 2025

Gen Z versus Gen Alpha – Key differences that matter

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Snow blind: why digital competitive monitoring is essential 

24 Feb 2025

The human power behind AI-driven data solutions

14 Feb 2025

Navigating Change – Consumer Report 2024 by Starcom Romania

10 Feb 2025

What Makes Gen Z Tick?

31 Jan 2025

Tech Trends 2022

Starcom Romania launches Tech Trends 2022, a new edition of the study that analyzes the behavior of internet users in the urban environment in relation to the digital environment and technology.
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15 Nov 2022

InfluenceMe 2022 – The impact generated by influencer marketing campaigns among consumers

For ten years, InfluenceMe powered by Starcom Romania is the first and only study of the communication industry in Romania, which documents the evolution of influencer marketing from a 360 perspective. Based on a complex methodology, the study brings together both the quantitative perspective on the phenomenon and qualitative refinement of observations with insight potential.
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02 Oct 2022

Purchase Journey – Gen Z vs. Millennials study

Starcom Romania launches the Purchase Journey – Gen Z vs. Millennials study, that takes an in-depth look at each stage of the purchasing process of Generation Z and Millennials, as well as other aspects that contribute to the decision-making process, such as the advice they receive from their parents on buying various products or the important criteria they take into account in this process.
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27 Jun 2022

The concept of Metaverse is on the radar of Romanian internet users

According to the New Media Adoption study, conducted by the Data Intelligence team of media agency Spark Foundry, part of Publicis Groupe Romania, among the main digital activities of Romanians are online payments and shopping, accessing online platforms and social networks, and also accessing news publications.
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16 Jun 2022

Inflation Tracker, a shopping behaviour analysis

In May 2022, Leo Burnett launced a new Data Intelligence initiative, called Inflation Tracker.
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30 May 2022