News - Data Intelligence

Communication

Social Media Stars Index – the top of the most followed online accounts in August 2021, Romania

The largest decrease was observed for Youtube, where a percentage of -56.2% was recorded in terms of total engagement. This decline comes from the fact that in July the market was augmented by the owned channel of the magician Robert Tudor who reached a unique performance at the time: videos posted by him gathered more than 410 million views (more than double compared to the rest of all the videos posted by content creators in Romania in a normal month), while in August things return to normal.

13 Sep 2021

Communication

EURO 2020 – what was the communication impact?

Most brands adapt or create new communication assets for popular events (EURO championship, UEFA Europe league, Olympic Games, Women’s Day) to increase their brand indicators.

04 Aug 2021

Communication

Madalina Tataru (Digitas Romania) – A brands’ activity needs many Checks, same as a human being, in

Madalina Tataru is our colleague, Data & Analysis Manager at Digitas Romania. She is an advertising lover, digital at heart, with a touch of curiosity stolen from the faculty she has graduated: Journalism and Communication Sciences, University of Bucharest.

03 Aug 2021

Consumer

How Romanians’ vacation behavior changed during the pandemic

After last year, when in the context of the pandemic, 4 out of 10 Romanians were forced to give up their holidays, this year 95% of them intend to go on vacation;

12 Jul 2021

Communication

Alina Silivestru (Digitas Romania) – No one should suddenly stop communication

An interview with Alina Silivestru, our Innovation Manager at Digitas Romania about the Digital Health Index, but also 2020-2021 in the agency, the local digital industry, the importance of a healthy digital brand, etc.

06 Jul 2021

The NEWS

The art and impact of data visualization

Beyond Beauty – How women define femininity, confidence, and influence in the digital age – Starcom study

The Anatomy of Social Media Engagement: Shifting consumer interests in early 2025

Gen Z versus Gen Alpha – Key differences that matter

Snow blind: why digital competitive monitoring is essential

The human power behind AI-driven data solutions

Social Media Stars Index – the top of the most followed online accounts in August 2021, Romania

EURO 2020 – what was the communication impact?

Madalina Tataru (Digitas Romania) – A brands’ activity needs many Checks, same as a human being, in

How Romanians’ vacation behavior changed during the pandemic

Alina Silivestru (Digitas Romania) – No one should suddenly stop communication