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The NEWS

75 articles about data. Explore them.
17 Dec 2024

Black Friday 2024: Consumer Shopping Habits in Romania

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12 Dec 2024

Romanians’ Mixed Emotions and Traditions: How Christmas is Celebrated in 2024

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Focus On – Romanians New Media Adoption

10 Dec 2024

The people behind the data

29 Nov 2024

The Spirit of Connection – Exploring Christmas and Consumer Trends

22 Nov 2024

Romania at Euro 2024: Impact on communication and TV audiences

15 Nov 2024

FOCUS ON: New Media Usage – 6 out of 10 Romanians have recently seen campaigns on TikTok

In the past year, the need for connection and information has increased, according to the New Media Adoption study, carried out by Spark Foundry media agency, member of Publicis Groupe Romania. Romanians have used the online environment to a greater extent in the past 12 months compared to previous years: they were more present on platforms (54%) and social networks (50%), made more payments (56%) and did more online shopping (52%). Isolation and unprecedented events led them, at the same time, to read news more frequently (45%) and to watch movies and series more often (43%).
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26 May 2021

Impact of the COVID-19 pandemic on women in Romania

For women aged 25 to 34, the pandemic period came with a wish to put themselves first and change their lifestyle, by adopting a greater self confidence. Women aged 35-44 have developed hobbies (19%), cooking being one of their main activity during the pandemic. Moreover, they were more attentive towards their own and their loved ones’ health.
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25 Mar 2021

The Clubhouse study or how the apparent limitation stimulates creativity

The Clubhouse phenomenon, also known as the unicorn start-up, has generated the most heated conversations lately, but above all, over 2 million users worldwide.
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15 Feb 2021

Predictions for a Cookieless World

Goodbye, 3rd party data! Hello, again, 1st part data! It looks like we go back, in a way, slowly, to where we used to be many, many years ago. To an area of communities created in digital platforms that belong to brands, which no longer engage in a feed and then disappear. We are talking about a transition to long-term brand-consumer relationships vs. ephemeral relationships.
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11 Feb 2021

Content Power Ratings of Autumn 2021

The Content Power Ratings study, conducted by Starcom Romania, which is based on an innovative system of ranking TV programs, shows that the top of the Romanian audience's favourite TV shows in the 2021 autumn season was led by Asia Express - Drumul Împăraților, followed by Las Fierbinți. The latter also had the highest number of views on Youtube and also won one of the top spots in terms of social media fans. The show iUmor also ranked 3rd, leading in terms of social media fans and ranking 2nd in terms of Youtube views.
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20 Jan 2021