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59 articles about data. Explore them.
29 Mar 2024

Unveiling Femininity: Tradition Meets Modernity

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01 Mar 2024

Erika Isac’s Song – Macarena – perception of Romanians in numbers.

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Starcom Romania launches Consumer Report 2023

12 Feb 2024

YOU ARE WHAT YOU BUY – Retail trends in Romania

15 Jan 2024

Black Friday 2023 – Significant Changes in Consumer Buying Behavior

20 Dec 2023

InfluenceMe 2023 – The number of influencer campaigns is growing exponentially

03 Oct 2023

Tech Trends 2021

In February 2021, Starcom Romania launched Tech Trends 2021, a new study that analyzes the behaviour of Romanian consumers in relation to the digital environment and technology. Tech Trends study was done on a sample of 809 persons,  both female and male, 18+ y.o., urban Internet users.
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15 Nov 2022

Tech Trends 2022

Starcom Romania launches Tech Trends 2022, a new edition of the study that analyzes the behavior of internet users in the urban environment in relation to the digital environment and technology.
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15 Nov 2022

InfluenceMe 2022 – The impact generated by influencer marketing campaigns among consumers

For ten years, InfluenceMe powered by Starcom Romania is the first and only study of the communication industry in Romania, which documents the evolution of influencer marketing from a 360 perspective. Based on a complex methodology, the study brings together both the quantitative perspective on the phenomenon and qualitative refinement of observations with insight potential.
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02 Oct 2022

Purchase Journey – Gen Z vs. Millennials study

Starcom Romania launches the Purchase Journey – Gen Z vs. Millennials study, that takes an in-depth look at each stage of the purchasing process of Generation Z and Millennials, as well as other aspects that contribute to the decision-making process, such as the advice they receive from their parents on buying various products or the important criteria they take into account in this process.
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27 Jun 2022

Events Behavior in 2022

Starcom Romania launches the Events Behavior in 2022 study, which analyses Romanians' preferences in terms of events and how these preferences differ according to age segments, as well as how people make decisions on the events they will attend, which are the main sources of information on events and which are the most anticipated festivals of the year.
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03 May 2022