Consumer Archives - Page 5 of 6

Consumer

When it comes to vaccination against Covid-19, are there really only 2 Romanias?

In all the talking online about the vaccination against Covid-19, there are no moderate opinions – in October, of the 15,000 comments and forum posts, 59% were about conspiracy and anti-vaccine theories. On the street, on the bus, on TV, Romania seems to be divided into pros and cons of the vaccine. But is this the mirror of the Romanian society?

26 Nov 2021

Consumer

InfluenceMe 2021 – What makes a successful influencer marketing campaign?

For 9 years, InfluenceMe powered by Starcom is the first and only study of the communication industry in Romania, which documents the evolution of influencer marketing from a 360 perspective. Based on a complex methodology, the study brings together both quantitative perspective on phenomenon, as well as the qualitative refinement of observations with insight potential.

06 Oct 2021

Consumer

How Romanians’ vacation behavior changed during the pandemic

After last year, when in the context of the pandemic, 4 out of 10 Romanians were forced to give up their holidays, this year 95% of them intend to go on vacation;

12 Jul 2021

Consumer

Impact of the COVID-19 pandemic on food consumption

According to the study “The impact of the COVID-19 pandemic on food consumption”, conducted by Starcom Romania, Romanians have been thoughtful about food spending in the last year and have continued to buy familiar brands. At the same time, they became more aware of what they ate and bought healthy foods: almost 90% of them avoided products with artificial additives, 86% used natural or organic ingredients when preparing food, and 82% avoided carbonated drinks.

27 May 2021

Consumer

Impact of the COVID-19 pandemic on women in Romania

For women aged 25 to 34, the pandemic period came with a wish to put themselves first and change their lifestyle, by adopting a greater self confidence. Women aged 35-44 have developed hobbies (19%), cooking being one of their main activity during the pandemic. Moreover, they were more attentive towards their own and their loved ones’ health.

25 Mar 2021

The NEWS

Romanian Easter Traditions & Habits 2024

Unveiling Femininity: Tradition Meets Modernity

Erika Isac’s Song – Macarena – perception of Romanians in numbers.

Starcom Romania launches Consumer Report 2023

YOU ARE WHAT YOU BUY – Retail trends in Romania

Black Friday 2023 – Significant Changes in Consumer Buying Behavior

When it comes to vaccination against Covid-19, are there really only 2 Romanias?

InfluenceMe 2021 – What makes a successful influencer marketing campaign?

How Romanians’ vacation behavior changed during the pandemic

Impact of the COVID-19 pandemic on food consumption

Impact of the COVID-19 pandemic on women in Romania