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77 articles about data. Explore them.
10 Jan 2025

Netflix, insights, and smarter decisions: what data can teach us

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09 Jan 2025

Building Consumer Trust in Uncertain Times

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Black Friday 2024: Consumer Shopping Habits in Romania

17 Dec 2024

Romanians’ Mixed Emotions and Traditions: How Christmas is Celebrated in 2024

12 Dec 2024

Focus On – Romanians New Media Adoption

10 Dec 2024

The people behind the data

29 Nov 2024

Events Behavior in 2023 – shows, fairs and music festivals are Romanians’ favorite events 

According to the new study, most Romanians from urban areas participate at least once a year in events, regardless of their type. If we look, however, among the frequent (monthly) participants, we notice a slight maturation of the age segment (25-44 years) compared to last year (18-34 years).
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12 Jun 2023

Starcom Romania study: women confuse self-care with family time

Starcom Romania launched the study "What women want" in the month dedicated to women. With this study, the media agency set out to break down the clichés about women and investigate what they are interested in, what makes them happy or worried, what they want, what gifts they dream of, how they spend their free time, what they buy online and why they do it, and many more.
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30 Mar 2023

TikTok Index, the first tool for measuring brand communication performance on TikTok

Leo Burnett Bucharest and the DATA Intelligence division of Publicis Groupe Romania have created the TikTok Index, the first tool developed specifically for this platform, to measure the performance of brands' content and identify what brings the most significant added value in each industry monitored.
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20 Mar 2023

Digital Health Index – a view on 2022

2022 was a year with a tumultuous beginning, during which economic and social uncertainties deepened as a delayed effect of the pandemic crisis. So, still, also, of the war that broke out in Ukraine on February 24, the day Romanians celebrate love.
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02 Mar 2023

Consumer Report, 2022 Edition

Starcom Romania launches the 9th edition of the Consumer Report data compendium. It focuses on the behavior of Romanians in terms of online and offline content consumption, electronic devices used, reading preferences, purchasing behavior, etc.
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03 Feb 2023