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60 articles about data. Explore them.
30 Apr 2024

Romanian Easter Traditions & Habits 2024

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29 Mar 2024

Unveiling Femininity: Tradition Meets Modernity

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DATA INTELLIGENCE 2024 TRENDS REPORT

08 Mar 2024

Erika Isac’s Song – Macarena – perception of Romanians in numbers.

01 Mar 2024

The Digital Health of brands in 2023, heavily impacted by authentic presence on TikTok, especially in Retail and Auto

20 Feb 2024

Starcom Romania launches Consumer Report 2023

12 Feb 2024

Tech Trends 2021

In February 2021, Starcom Romania launched Tech Trends 2021, a new study that analyzes the behaviour of Romanian consumers in relation to the digital environment and technology. Tech Trends study was done on a sample of 809 persons,  both female and male, 18+ y.o., urban Internet users.
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15 Nov 2022

Tech Trends 2022

Starcom Romania launches Tech Trends 2022, a new edition of the study that analyzes the behavior of internet users in the urban environment in relation to the digital environment and technology.
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15 Nov 2022

InfluenceMe 2022 – The impact generated by influencer marketing campaigns among consumers

For ten years, InfluenceMe powered by Starcom Romania is the first and only study of the communication industry in Romania, which documents the evolution of influencer marketing from a 360 perspective. Based on a complex methodology, the study brings together both the quantitative perspective on the phenomenon and qualitative refinement of observations with insight potential.
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02 Oct 2022

Purchase Journey – Gen Z vs. Millennials study

Starcom Romania launches the Purchase Journey – Gen Z vs. Millennials study, that takes an in-depth look at each stage of the purchasing process of Generation Z and Millennials, as well as other aspects that contribute to the decision-making process, such as the advice they receive from their parents on buying various products or the important criteria they take into account in this process.
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27 Jun 2022

The concept of Metaverse is on the radar of Romanian internet users

According to the New Media Adoption study, conducted by the Data Intelligence team of media agency Spark Foundry, part of Publicis Groupe Romania, among the main digital activities of Romanians are online payments and shopping, accessing online platforms and social networks, and also accessing news publications.
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16 Jun 2022