Search

The NEWS

51 articles about data. Explore them.
03 Oct 2023

InfluenceMe 2023 – The number of influencer campaigns is growing exponentially

Read more
03 Oct 2023

Sponsorship Study 2023

Read more

The unfriendly working atmosphere determines 6 out of 10 Romanians to change jobs in the next year

08 Aug 2023

Focus On May 2023 – What do Romanians do online?

04 Jul 2023

Events Behavior in 2023 – shows, fairs and music festivals are Romanians’ favorite events 

12 Jun 2023

Starcom Romania study: women confuse self-care with family time

30 Mar 2023

Starcom Romania study: women confuse self-care with family time

Starcom Romania launched the study "What women want" in the month dedicated to women. With this study, the media agency set out to break down the clichés about women and investigate what they are interested in, what makes them happy or worried, what they want, what gifts they dream of, how they spend their free time, what they buy online and why they do it, and many more.
Read more
30 Mar 2023

TikTok Index, the first tool for measuring brand communication performance on TikTok

Leo Burnett Bucharest and the DATA Intelligence division of Publicis Groupe Romania have created the TikTok Index, the first tool developed specifically for this platform, to measure the performance of brands' content and identify what brings the most significant added value in each industry monitored.
Read more
20 Mar 2023

Digital Health Index – a view on 2022

2022 was a year with a tumultuous beginning, during which economic and social uncertainties deepened as a delayed effect of the pandemic crisis. So, still, also, of the war that broke out in Ukraine on February 24, the day Romanians celebrate love.
Read more
02 Mar 2023

Consumer Report, 2022 Edition

Starcom Romania launches the 9th edition of the Consumer Report data compendium. It focuses on the behavior of Romanians in terms of online and offline content consumption, electronic devices used, reading preferences, purchasing behavior, etc.
Read more
03 Feb 2023

FOCUS ON, December 2022 – 34% of urban internet users, that have smart TV at home, watch exclusively

The negative trend in terms of digital activities continues in this wave, affecting all online activities except watching movies/series and podcasts, which remain at the same level reported in the previous edition of the survey. This is most likely due to the fact that the public has started to spend more time outside home due to the relaxation of anti-covid measures.
Read more
19 Dec 2022