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The Digital Health of brands in 2023, heavily impacted by authentic presence on TikTok, especially in Retail and Auto

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Starcom Romania launches Consumer Report 2023

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YOU ARE WHAT YOU BUY – Retail trends in Romania

Together with our partners from GWI, a Global consumer research platform, we are releasing “You Are What You Buy”, a special edition of TRENDS from the Retail Industry, specially designed for the Romanian market.
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Black Friday 2023 – Significant Changes in Consumer Buying Behavior

Starcom Romania has released the 9th edition of the Black Friday study, the first to annually investigate the behaviour of Romanian consumers, interviewing the same respondents before and after Black Friday for the most accurate and relevant results.
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Digital Trends October 2023: Social Media, Streaming, and Online Consumption Evolution in Romania

Bucharest, December 18, 2023 – According to the Romanians New Media Adoption study, conducted by the Data Intelligence team of the media agency Spark Foundry, a member of Publicis Groupe Romania, there is an observed increase in the need for information, connection, and relaxation, while interest in online gambling is declining.
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