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59 articles about data. Explore them.
29 Mar 2024

Unveiling Femininity: Tradition Meets Modernity

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08 Mar 2024

DATA INTELLIGENCE 2024 TRENDS REPORT

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Erika Isac’s Song – Macarena – perception of Romanians in numbers.

01 Mar 2024

The Digital Health of brands in 2023, heavily impacted by authentic presence on TikTok, especially in Retail and Auto

20 Feb 2024

Starcom Romania launches Consumer Report 2023

12 Feb 2024

YOU ARE WHAT YOU BUY – Retail trends in Romania

15 Jan 2024

YOU ARE WHAT YOU BUY – Retail trends in Romania

Together with our partners from GWI, a Global consumer research platform, we are releasing “You Are What You Buy”, a special edition of TRENDS from the Retail Industry, specially designed for the Romanian market.
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15 Jan 2024

Black Friday 2023 – Significant Changes in Consumer Buying Behavior

Starcom Romania has released the 9th edition of the Black Friday study, the first to annually investigate the behaviour of Romanian consumers, interviewing the same respondents before and after Black Friday for the most accurate and relevant results.
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20 Dec 2023

Digital Trends October 2023: Social Media, Streaming, and Online Consumption Evolution in Romania

Bucharest, December 18, 2023 – According to the Romanians New Media Adoption study, conducted by the Data Intelligence team of the media agency Spark Foundry, a member of Publicis Groupe Romania, there is an observed increase in the need for information, connection, and relaxation, while interest in online gambling is declining.
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18 Dec 2023

InfluenceMe 2023 – The number of influencer campaigns is growing exponentially

For 11 years, InfluenceMe powered by Starcom has been the first and only study of the communication industry in Romania, documenting the evolution of influencer...
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03 Oct 2023

Sponsorship Study 2023

Starcom Romania introduces the Sponsorship 2023 study, a sequel to the 2018 research. This study delves into particular TV advertising, exploring awareness levels, consumer perspectives, and the diverse formats' impact.
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03 Oct 2023