News - Data Intelligence

Consumer

When it comes to vaccination against Covid-19, are there really only 2 Romanias?

In all the talking online about the vaccination against Covid-19, there are no moderate opinions – in October, of the 15,000 comments and forum posts, 59% were about conspiracy and anti-vaccine theories. On the street, on the bus, on TV, Romania seems to be divided into pros and cons of the vaccine. But is this the mirror of the Romanian society?

26 Nov 2021

Communication

Short and long battles in the digital environment and data-based successes

Alexandra Caciur, Head Of Data & Business Intelligence @Digitas, togheter with Nicoleta Baicu, Head of Digital & E-commerce Marketing - Carrefour have a very interesting talk about the digital environment and how Data is at the center of it all, for IQads.

25 Oct 2021

Communication

Focus ON: New Media Usage – October 2021

In the last year, the need for connection and information has increased, according to the New Media Adoption study, carried out by our colleagues at Spark Foundry.

19 Oct 2021

Consumer

InfluenceMe 2021 – What makes a successful influencer marketing campaign?

For 9 years, InfluenceMe powered by Starcom is the first and only study of the communication industry in Romania, which documents the evolution of influencer marketing from a 360 perspective. Based on a complex methodology, the study brings together both quantitative perspective on phenomenon, as well as the qualitative refinement of observations with insight potential.

06 Oct 2021

Business

Data Intelligence Team – Forbes Magazine, October 2021

The only way you can win in a world of platforms is to understand it, adapt and accelerate the transformation. Our DATA Intelligence team does this every day. How? Read the full article in September’s number of FORBES Magazine or here, on our blog.

05 Oct 2021

The NEWS

Digital Health Index 2025 – 8 industries, 1 source of consumer truth

The school bell rang again: back to school!

More than a show: Insula Iubirii dominates ratings and social feeds

Data Intelligence joins TikTok Marketing Partner Program

Hey Siri, what’s next for voice search?

You don’t need AdImpact

When it comes to vaccination against Covid-19, are there really only 2 Romanias?

Short and long battles in the digital environment and data-based successes

Focus ON: New Media Usage – October 2021

InfluenceMe 2021 – What makes a successful influencer marketing campaign?

Data Intelligence Team – Forbes Magazine, October 2021