News - Data Intelligence

Consumer

Consumer Report 2021

Starcom România launches 2021 edition of the Consumer Report benchmark study, which analyses the behaviour of Romanian consumers in terms of purchasing preferences, consumption of online and offline content, home and away-from-home activities and use of technology. Now in its 8th edition, the study provides particularly valuable information for understanding consumers and their changing behaviour.

07 Mar 2022

Consumer

Black Friday 2021 – Romanians continue to be cautious about spending

According to the 7th edition of the Black Friday study conducted by Starcom, Romanians in urban areas spent less on gifts and focused more on their personal needs.

17 Dec 2021

Business

The evolution of the financial field in the last two years

Since the beginning of the pandemic, we have all noticed a growing interest of Romanians in financial education. If until now the idea that the world could stop in an instant seemed like a movie-like idea, starting in 2020, it has become a possibility.

08 Dec 2021

Consumer

When it comes to vaccination against Covid-19, are there really only 2 Romanias?

In all the talking online about the vaccination against Covid-19, there are no moderate opinions – in October, of the 15,000 comments and forum posts, 59% were about conspiracy and anti-vaccine theories. On the street, on the bus, on TV, Romania seems to be divided into pros and cons of the vaccine. But is this the mirror of the Romanian society?

26 Nov 2021

Communication

Short and long battles in the digital environment and data-based successes

Alexandra Caciur, Head Of Data & Business Intelligence @Digitas, togheter with Nicoleta Baicu, Head of Digital & E-commerce Marketing - Carrefour have a very interesting talk about the digital environment and how Data is at the center of it all, for IQads.

25 Oct 2021

The NEWS

More than a show: Insula Iubirii dominates ratings and social feeds

Data Intelligence joins TikTok Marketing Partner Program

Hey Siri, what’s next for voice search?

You don’t need AdImpact

The power of asking right: Connecting the dots in a data-driven world

Focus ON – Romania’s Digital Pulse 2025: What Media Trends Matter Now

Consumer Report 2021

Black Friday 2021 – Romanians continue to be cautious about spending

The evolution of the financial field in the last two years

When it comes to vaccination against Covid-19, are there really only 2 Romanias?

Short and long battles in the digital environment and data-based successes