Search

The NEWS

77 articles about data. Explore them.
10 Jan 2025

Netflix, insights, and smarter decisions: what data can teach us

Read more
09 Jan 2025

Building Consumer Trust in Uncertain Times

Read more

Black Friday 2024: Consumer Shopping Habits in Romania

17 Dec 2024

Romanians’ Mixed Emotions and Traditions: How Christmas is Celebrated in 2024

12 Dec 2024

Focus On – Romanians New Media Adoption

10 Dec 2024

The people behind the data

29 Nov 2024

Predictions for a Cookieless World

Goodbye, 3rd party data! Hello, again, 1st part data! It looks like we go back, in a way, slowly, to where we used to be many, many years ago. To an area of communities created in digital platforms that belong to brands, which no longer engage in a feed and then disappear. We are talking about a transition to long-term brand-consumer relationships vs. ephemeral relationships.
Read more
11 Feb 2021

Content Power Ratings of Autumn 2021

The Content Power Ratings study, conducted by Starcom Romania, which is based on an innovative system of ranking TV programs, shows that the top of the Romanian audience's favourite TV shows in the 2021 autumn season was led by Asia Express - Drumul Împăraților, followed by Las Fierbinți. The latter also had the highest number of views on Youtube and also won one of the top spots in terms of social media fans. The show iUmor also ranked 3rd, leading in terms of social media fans and ranking 2nd in terms of Youtube views.
Read more
20 Jan 2021

Black Friday during the pandemic: > 70% of Romanians made purchases from retail sites & mobile apps

In the current context, both the satisfaction of Romanians after the Black Friday shopping and their interest for next year's discount campaigns have decreased compared to 2019.
Read more
15 Dec 2020

InfluenceMe 2020: New ways of valuing and evaluating influencer campaigns

In a universe devoid of predictability and marked by continuous change and adaptation, influencer marketing campaigns have increased brand awareness and generated a number of consumer attitudes. Thus, influencers have been and remain vectors of empathy and authenticity, provided they are correctly selected and provide relevant content for the community. 
Read more
18 Nov 2020

Tech Woman – What is the relationship between women in Romania and technology?

For more than half of the urban population, technology is a way to access information in any field and learn new things, even before the restrictive measures imposed by the COVID-19 crisis. Compared to men for whom technology is rather a progress, an evolution and an area of ​​all possibilities, for almost half of women in urban areas, technology is a way to communicate with loved ones (46%). 
Read more
31 Mar 2020