News - Data Intelligence

Business

The evolution of the financial field in the last two years

Since the beginning of the pandemic, we have all noticed a growing interest of Romanians in financial education. If until now the idea that the world could stop in an instant seemed like a movie-like idea, starting in 2020, it has become a possibility.

08 Dec 2021

Consumer

When it comes to vaccination against Covid-19, are there really only 2 Romanias?

In all the talking online about the vaccination against Covid-19, there are no moderate opinions – in October, of the 15,000 comments and forum posts, 59% were about conspiracy and anti-vaccine theories. On the street, on the bus, on TV, Romania seems to be divided into pros and cons of the vaccine. But is this the mirror of the Romanian society?

26 Nov 2021

Communication

Short and long battles in the digital environment and data-based successes

Alexandra Caciur, Head Of Data & Business Intelligence @Digitas, togheter with Nicoleta Baicu, Head of Digital & E-commerce Marketing - Carrefour have a very interesting talk about the digital environment and how Data is at the center of it all, for IQads.

25 Oct 2021

Communication

Focus ON: New Media Usage – October 2021

In the last year, the need for connection and information has increased, according to the New Media Adoption study, carried out by our colleagues at Spark Foundry.

19 Oct 2021

Consumer

InfluenceMe 2021 – What makes a successful influencer marketing campaign?

For 9 years, InfluenceMe powered by Starcom is the first and only study of the communication industry in Romania, which documents the evolution of influencer marketing from a 360 perspective. Based on a complex methodology, the study brings together both quantitative perspective on phenomenon, as well as the qualitative refinement of observations with insight potential.

06 Oct 2021

The NEWS

The Anatomy of Social Media Engagement: Shifting consumer interests in early 2025

Gen Z versus Gen Alpha – Key differences that matter

Snow blind: why digital competitive monitoring is essential

The human power behind AI-driven data solutions

Navigating Change – Consumer Report 2024 by Starcom Romania

What Makes Gen Z Tick?

The evolution of the financial field in the last two years

When it comes to vaccination against Covid-19, are there really only 2 Romanias?

Short and long battles in the digital environment and data-based successes

Focus ON: New Media Usage – October 2021

InfluenceMe 2021 – What makes a successful influencer marketing campaign?