Consumer Archives - Page 9 of 9

Consumer

Tech Woman – What is the relationship between women in Romania and technology?

For more than half of the urban population, technology is a way to access information in any field and learn new things, even before the restrictive measures imposed by the COVID-19 crisis. Compared to men for whom technology is rather a progress, an evolution and an area of all possibilities, for almost half of women in urban areas, technology is a way to communicate with loved ones (46%).

Black Friday 2019 – 7 out of 10 of the Romanian internet users are satisfied with the event

The number of Romanians who choose to shop on Black Friday is growing, with a conversion rate from intention to online purchase 22% higher compared to 2017.

InfluenceMe 2019 – what influences consumer attitudes and preferences

In an ongoing struggle to gain consumer attention, the concept of Influencer Marketing has already become a leitmotif for most communication campaigns. Budgets allocated to influencer campaigns are constantly growing, and marketers and communication agencies are relying more than ever on this approach to increase brand relevance.

The NEWS

Black Friday 2024: Consumer Shopping Habits in Romania

Romanians’ Mixed Emotions and Traditions: How Christmas is Celebrated in 2024

Focus On – Romanians New Media Adoption

The people behind the data

The Spirit of Connection – Exploring Christmas and Consumer Trends

Romania at Euro 2024: Impact on communication and TV audiences

Tech Woman – What is the relationship between women in Romania and technology?

Black Friday 2019 – 7 out of 10 of the Romanian internet users are satisfied with the event

InfluenceMe 2019 – what influences consumer attitudes and preferences