Your media is talking. Are you listening?

Ever felt bombarded by ads during your favorite TV show? You’re not alone.
Viewers today are quicker than ever to tune out or switch channels the moment a commercial break starts. And yet, paradoxically, TV still dominates media budgets in 2025.

But what’s really changing is how brands are making TV work harder.
Digital is rising fast, especially Digital Out-of-Home (DOOH), with growth of over 30%, just in 2025. The shift is clear: marketers are moving toward more dynamic, data-driven channels.

So how can brands cut through the noise without adding to it?
By making every second count, and by measuring not just exposure, but actual impact. That’s where Spot Power comes in: a real-time analytics solution that connects the dots between TV airings and digital results.

Use Case 1: When TV stops guessing and starts performing

In the financial services sector, real-time attribution revealed something surprising:

• the highest volume of user actions happened at consistent moments throughout the week;
• specific airings were clearly tied to spikes in conversions;
• and niche channels, often overlooked, delivered some of the highest efficiency per impression.

The takeaway? With hour-by-hour insights, media planning moves beyond reach metrics and into the realm of real, measurable results.

Use Case 2: In beauty retail, visibility isn’t enough

In a hyper-competitive beauty market, one Romanian retailer set out to answer a tough question: What’s actually driving online sales, and how can we prove it?
Using Spot Power, they connected TV placements to immediate digital behavior:

• visits to the website by time slot, channel, and day;
• real-time media mix optimization while the campaign was live;
• clear cost-per-user metrics, not just awareness.

The results? The campaign drove higher brand engagement and traffic, with lower costs. Awareness translated directly into conversions.

Why It Matters

In a fragmented media landscape with rising costs, visibility into what really works is no longer optional. Both examples show how marketers can lead with agility, backed by data, not instinct.

With the right tools, media stops being a sunk cost and becomes a strategic driver of growth.

Photos @Unsplash