What Makes Gen Z Tick?

Gen Z is fascinating and often considered one of the most unique generations. Born between the mid-to-late 1990s and early 2010s, they grew up in a world deeply intertwined with technology and social media.

Born online, but not blind to it

Gen Z has never known life without the internet, which makes them incredibly tech-savvy. But they’re not just mindless scrollers – they’re also skeptical about technology’s impact and are more mindful of how they use it.

Socially aware and ready to act

Whether it’s climate change, diversity, or ethical business practices, Gen Z expects brands to take a stand, not just make statements. They want real action, and they’re not afraid to call out companies that don’t walk the talk.

Question everything, embrace individuality

From careers to personal branding, Gen Z doesn’t follow traditional paths. They challenge norms, value self-expression, and are reshaping what success, work, and identity mean in today’s world.

Global Web Index surveyed over 230,000 Gen Zers, challenging outdated stereotypes and offering fresh insights into their influence on workplaces, consumer behavior, and beyond. Check out the newly released report here.

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