News - Data Intelligence

Communication

Content Power Ratings of Autumn 2021

The Content Power Ratings study, conducted by Starcom Romania, which is based on an innovative system of ranking TV programs, shows that the top of the Romanian audience's favourite TV shows in the 2021 autumn season was led by Asia Express - Drumul Împăraților, followed by Las Fierbinți. The latter also had the highest number of views on Youtube and also won one of the top spots in terms of social media fans. The show iUmor also ranked 3rd, leading in terms of social media fans and ranking 2nd in terms of Youtube views.

20 Jan 2021

Consumer

Black Friday during the pandemic: > 70% of Romanians made purchases from retail sites & mobile apps

In the current context, both the satisfaction of Romanians after the Black Friday shopping and their interest for next year's discount campaigns have decreased compared to 2019.

15 Dec 2020

Consumer

InfluenceMe 2020: New ways of valuing and evaluating influencer campaigns

In a universe devoid of predictability and marked by continuous change and adaptation, influencer marketing campaigns have increased brand awareness and generated a number of consumer attitudes. Thus, influencers have been and remain vectors of empathy and authenticity, provided they are correctly selected and provide relevant content for the community.

18 Nov 2020

Consumer

Tech Woman – What is the relationship between women in Romania and technology?

For more than half of the urban population, technology is a way to access information in any field and learn new things, even before the restrictive measures imposed by the COVID-19 crisis. Compared to men for whom technology is rather a progress, an evolution and an area of all possibilities, for almost half of women in urban areas, technology is a way to communicate with loved ones (46%).

31 Mar 2020

Consumer

Black Friday 2019 – 7 out of 10 of the Romanian internet users are satisfied with the event

The number of Romanians who choose to shop on Black Friday is growing, with a conversion rate from intention to online purchase 22% higher compared to 2017.

18 Dec 2019

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Content Power Ratings of Autumn 2021

Black Friday during the pandemic: > 70% of Romanians made purchases from retail sites & mobile apps

InfluenceMe 2020: New ways of valuing and evaluating influencer campaigns

Tech Woman – What is the relationship between women in Romania and technology?

Black Friday 2019 – 7 out of 10 of the Romanian internet users are satisfied with the event