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Consumer

Black Friday 2019 – 7 out of 10 of the Romanian internet users are satisfied with the event

The number of Romanians who choose to shop on Black Friday is growing, with a conversion rate from intention to online purchase 22% higher compared to 2017.

18 Dec 2019

Consumer

InfluenceMe 2019 – what influences consumer attitudes and preferences

In an ongoing struggle to gain consumer attention, the concept of Influencer Marketing has already become a leitmotif for most communication campaigns. Budgets allocated to influencer campaigns are constantly growing, and marketers and communication agencies are relying more than ever on this approach to increase brand relevance.

17 Sep 2019

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The people behind the data

Black Friday 2019 – 7 out of 10 of the Romanian internet users are satisfied with the event

InfluenceMe 2019 – what influences consumer attitudes and preferences