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75 articles about data. Explore them.
17 Dec 2024

Black Friday 2024: Consumer Shopping Habits in Romania

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12 Dec 2024

Romanians’ Mixed Emotions and Traditions: How Christmas is Celebrated in 2024

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Focus On – Romanians New Media Adoption

10 Dec 2024

The people behind the data

29 Nov 2024

The Spirit of Connection – Exploring Christmas and Consumer Trends

22 Nov 2024

Romania at Euro 2024: Impact on communication and TV audiences

15 Nov 2024

The attitude of Romanians towards the Russian-Ukrainian conflict

Since the beginning of the ongoing Russian-Ukrainian conflict, the world's attention has been focused on the situation in Ukraine and the economic sanctions imposed on Russia. Opinions are divided and attitudes and seem to vary depending on a variety of factors. How Romanians see this conflict and its repercussions, we find out from Leo Burnett analysis carried out on data from Global Web Index (GWI) survey.
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16 Mar 2022

Consumer Report 2021

Starcom România launches 2021 edition of the Consumer Report benchmark study, which analyses the behaviour of Romanian consumers in terms of purchasing preferences, consumption of online and offline content, home and away-from-home activities and use of technology. Now in its 8th edition, the study provides particularly valuable information for understanding consumers and their changing behaviour.
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07 Mar 2022

Black Friday 2021 – Romanians continue to be cautious about spending

According to the 7th edition of the Black Friday study conducted by Starcom, Romanians in urban areas spent less on gifts and focused more on their personal needs.
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17 Dec 2021

When it comes to vaccination against Covid-19, are there really only 2 Romanias?

In all the talking online about the vaccination against Covid-19, there are no moderate opinions – in October, of the 15,000 comments and forum posts, 59% were about conspiracy and anti-vaccine theories. On the street, on the bus, on TV, Romania seems to be divided into pros and cons of the vaccine. But is this the mirror of the Romanian society?
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26 Nov 2021

InfluenceMe 2021 – What makes a successful influencer marketing campaign?

For 9 years, InfluenceMe powered by Starcom is the first and only study of the communication industry in Romania, which documents the evolution of influencer marketing from a 360 perspective. Based on a complex methodology, the study brings together both quantitative perspective on phenomenon, as well as the qualitative refinement of observations with insight potential.
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06 Oct 2021