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75 articles about data. Explore them.
17 Dec 2024

Black Friday 2024: Consumer Shopping Habits in Romania

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12 Dec 2024

Romanians’ Mixed Emotions and Traditions: How Christmas is Celebrated in 2024

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Focus On – Romanians New Media Adoption

10 Dec 2024

The people behind the data

29 Nov 2024

The Spirit of Connection – Exploring Christmas and Consumer Trends

22 Nov 2024

Romania at Euro 2024: Impact on communication and TV audiences

15 Nov 2024

Tech Trends 2022

Starcom Romania launches Tech Trends 2022, a new edition of the study that analyzes the behavior of internet users in the urban environment in relation to the digital environment and technology.
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15 Nov 2022

InfluenceMe 2022 – The impact generated by influencer marketing campaigns among consumers

For ten years, InfluenceMe powered by Starcom Romania is the first and only study of the communication industry in Romania, which documents the evolution of influencer marketing from a 360 perspective. Based on a complex methodology, the study brings together both the quantitative perspective on the phenomenon and qualitative refinement of observations with insight potential.
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02 Oct 2022

Purchase Journey – Gen Z vs. Millennials study

Starcom Romania launches the Purchase Journey – Gen Z vs. Millennials study, that takes an in-depth look at each stage of the purchasing process of Generation Z and Millennials, as well as other aspects that contribute to the decision-making process, such as the advice they receive from their parents on buying various products or the important criteria they take into account in this process.
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27 Jun 2022

Events Behavior in 2022

Starcom Romania launches the Events Behavior in 2022 study, which analyses Romanians' preferences in terms of events and how these preferences differ according to age segments, as well as how people make decisions on the events they will attend, which are the main sources of information on events and which are the most anticipated festivals of the year.
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03 May 2022

Unspoken Femininity – the concept of femininity on a cultural, social and economic level

The UnspokenFemininity study conducted by Starcom Romania explores the concept of femininity in a complex, multi-generational and gender-equitable way, investigating both female and male perceptions. It thus aims to answer a series of questions such as: To what extent is femininity still relevant in 2022? What does it actually mean and how is it perceived by three different generations - Gen Z, Millennials and Boomers? How is femininity understood and valued in a society with strong (historically) patriarchal undertones?
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30 Mar 2022