Consumer Archives - Page 20 of 21

Consumer

Impact of the COVID-19 pandemic on women in Romania

For women aged 25 to 34, the pandemic period came with a wish to put themselves first and change their lifestyle, by adopting a greater self confidence. Women aged 35-44 have developed hobbies (19%), cooking being one of their main activity during the pandemic. Moreover, they were more attentive towards their own and their loved ones’ health.

25 Mar 2021

Consumer

Black Friday during the pandemic: > 70% of Romanians made purchases from retail sites & mobile apps

In the current context, both the satisfaction of Romanians after the Black Friday shopping and their interest for next year's discount campaigns have decreased compared to 2019.

15 Dec 2020

Consumer

InfluenceMe 2020: New ways of valuing and evaluating influencer campaigns

In a universe devoid of predictability and marked by continuous change and adaptation, influencer marketing campaigns have increased brand awareness and generated a number of consumer attitudes. Thus, influencers have been and remain vectors of empathy and authenticity, provided they are correctly selected and provide relevant content for the community.

18 Nov 2020

Consumer

Tech Woman – What is the relationship between women in Romania and technology?

For more than half of the urban population, technology is a way to access information in any field and learn new things, even before the restrictive measures imposed by the COVID-19 crisis. Compared to men for whom technology is rather a progress, an evolution and an area of all possibilities, for almost half of women in urban areas, technology is a way to communicate with loved ones (46%).

31 Mar 2020

Consumer

Black Friday 2019 – 7 out of 10 of the Romanian internet users are satisfied with the event

The number of Romanians who choose to shop on Black Friday is growing, with a conversion rate from intention to online purchase 22% higher compared to 2017.

18 Dec 2019

The NEWS

Gen Z vs. Gen Alpha: What really sets them apart?

Working with AI today: A human perspective on data, change, and impact

What women expect from tech in the age of AI

Put On a Different Hat: A six-perspective guide

Recession Tracker Analysis 2026 – From essentialism to smart value in Romania

Women’s Perspectives in 2026 – Starcom Study

Impact of the COVID-19 pandemic on women in Romania

Black Friday during the pandemic: > 70% of Romanians made purchases from retail sites & mobile apps

InfluenceMe 2020: New ways of valuing and evaluating influencer campaigns

Tech Woman – What is the relationship between women in Romania and technology?

Black Friday 2019 – 7 out of 10 of the Romanian internet users are satisfied with the event