Consumer Archives - Page 4 of 9

Consumer

Erika Isac’s Song – Macarena – perception of Romanians in numbers.

6 out of 10 women consider that the song made them feel understood.

01 Mar 2024

Consumer

Starcom Romania launches Consumer Report 2023

12 Feb 2024

Consumer

YOU ARE WHAT YOU BUY – Retail trends in Romania

Together with our partners from GWI, a Global consumer research platform, we are releasing “You Are What You Buy”, a special edition of TRENDS from the Retail Industry, specially designed for the Romanian market.

15 Jan 2024

Consumer

Black Friday 2023 – Significant Changes in Consumer Buying Behavior

Starcom Romania has released the 9th edition of the Black Friday study, the first to annually investigate the behaviour of Romanian consumers, interviewing the same respondents before and after Black Friday for the most accurate and relevant results.

20 Dec 2023

Consumer

InfluenceMe 2023 – The number of influencer campaigns is growing exponentially

For 11 years, InfluenceMe powered by Starcom has been the first and only study of the communication industry in Romania, documenting the evolution of influencer...

03 Oct 2023

The NEWS

Black Friday 2024: Consumer Shopping Habits in Romania

Romanians’ Mixed Emotions and Traditions: How Christmas is Celebrated in 2024

Focus On – Romanians New Media Adoption

The people behind the data

The Spirit of Connection – Exploring Christmas and Consumer Trends

Romania at Euro 2024: Impact on communication and TV audiences

Erika Isac’s Song – Macarena – perception of Romanians in numbers.

Starcom Romania launches Consumer Report 2023

YOU ARE WHAT YOU BUY – Retail trends in Romania

Black Friday 2023 – Significant Changes in Consumer Buying Behavior

InfluenceMe 2023 – The number of influencer campaigns is growing exponentially