As Beer remained the most consumed alcoholic drink in Romania due to long-standing consumption habits, the popularity of domestic brands and strong activity by international players, the total volume sales continued to grow in the year before the pandemic, although more slowly than any time in the last five years. How did the category grow? Non alcoholic beer, previously boosted by the launch of various fruit-flavoured products, was the most dynamic category in 2019 in total volume growth terms, further underlining the wide-reaching popularity of beer as many consumers’ drink of choice. Beer is expected to record low total volume growth for the forecast period as a whole, with non alcoholic beer and dark offering the best prospects for total volume growth.
15
Jun
2021
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