Money talks – Consumer finance trends to cash in on

The financial world is shifting fast – driven by global economic uncertainty, rapid tech innovation, and evolving consumer expectations.
At the same time, digital banks and new payment providers are reshaping how people swipe, spend, and save – making it harder than ever for financial institutions to keep pace with consumer needs.

Global Web Index (GWI) explored key trends in consumer finance: how age shapes financial outlooks, why digital banks are gaining ground, and what consumers really think about AI. Consider it your open invitation to future-proof your strategy.

Top Insights

Young consumers are feeling hopeful
Gen Z are optimistic about their financial future, closely followed by millennials. Gen X is more cautious, while Boomers remain the most skeptical about any financial improvements.

Fees and trust matter more than perks
Consumers prioritize low fees and a provider’s reputation over rewards programs, which rank much lower in decision-making.

AI still raises eyebrows in finance
One in three consumers say they don’t want AI involved in their finances – highlighting an ongoing trust gap in the technology.

Digital banks complement, not replace, traditional ones
Most digital bank users still maintain a traditional account—relying on legacy banks for salaries and major loans, while turning to digital providers for everyday spending and even investments.

Gen Z is diving into finance and investing
This generation is showing strong interest in financial literacy and investment opportunities – likely driven by the pressures of today’s economic landscape.

For deeper insights into spending habits, purchase drivers, and financial mindsets, access the full GWI report.

Photo @Unsplash